OSIby Durst
    Technical Wireframe
    Howell Studios
    Proposal prepared for OSI by Durst

    Lift Your Search Visibility To New Heights.

    When print shop owners search Google, Bing, ChatGPT or Gemini for Durst software, OSI should be the answer they find.

    OSI has the product.
    The Digital Market Needs to See It First.

    THE SHIFT

    Buyers Are Moving Beyond Traditional Search

    The Reality

    Competitors with strong digital authority and AI-optimized content will capture high-intent buyers before they even reach a sales conversation.

    How We Solve It

    We ensure OSI is recommended across ChatGPT, Gemini, and Google by structuring your existing authority in the formats these engines require.

    THE ADVANTAGE

    An Industry-Leading Modular Platform

    The Reality

    The platform quality is undeniable, but digital visibility doesn't always reflect that market leadership. Search engines rely on external signals.

    How We Solve It

    We align your digital footprint with your actual market position so buyers see OSI as the premier choice for print production.

    THE OUTCOME

    Website Traffic Must Become Pipeline

    The Reality

    Anonymous traffic is useful for marketing metrics, but business development needs actionable intelligence to engage accounts actively researching.

    How We Solve It

    We implement LeadVault AI to identify the actual companies visiting your site, turning SEO and AI search traffic into callable leads.

    Howell Studios

    Why Howell Studios is the Perfect Fit

    Unmatched industry experience and deep brand knowledge

    E

    17+ YEARS EXPERIENCE

    PRINTING INDUSTRY EXPERTS

    We don't just do marketing; we know the printing industry inside and out. With over 17 years of specialized experience, we understand your technology, your buyers, and your market.

    D

    DURST PARTNERSHIP

    OVER 10 YEARS TOGETHER

    We have an unparalleled knowledge of the Durst brand, how to market it, and the software by Durst as well. We've worked extensively with the brand for over a decade, and that is who you want as a partner.

    C

    EXISTING CONTENT VAULT

    YEARS OF FOOTAGE READY

    We already have years worth of high-quality Durst footage on our servers. This means we can start editing, producing, and releasing premium video content immediately without waiting for new shoots.

    Proven Track Record

    See the work we've already done for the Durst ecosystem

    Web Design & Management

    We actively design, manage, and optimize the dedicated software portal for Durst North America.

    View Live Site
    Durst Software Web Design & Management

    Event & Expo Marketing

    Our experiential and offline marketing capabilities match our digital presence. We successfully designed and managed all the booth layouts, door graphics, and holistic marketing materials for the Printing United Expo '26 and the custom Loupe Expo booths, cementing Durst's industry authority on the show floor. As part of our comprehensive package, we also film and provide professional photography for all expos, with all travel included.

    Video Marketing Excellence

    Open Software

    The Complete Growth Package

    Everything included to dominate the print software search landscape

    S

    SEO & AI SEARCH

    FULL SEO • AI OPTIMIZATION

    Complete search engine optimization and AI search structuring. We ensure OSI is recommended accurately across Google, Bing, ChatGPT, and Gemini.

    Included in Package
    C

    CREATIVE & SOCIALS

    GRAPHIC DESIGN • LOGO ANIMATION • BOOTH DESIGN

    Consistent, high-quality output including daily SEO-optimized content articles, managed social media posting, graphic design, logo animations, and full expo booth designs.

    Included in Package
    V

    VIDEO PRODUCTION & PHOTOGRAPHY

    8 SHOOTS/YR • REELS • PHOTOGRAPHY

    Up to 8 high-end video productions or testimonials per year (travel not included). Includes fully edited 1-2 min videos, reels for socials, visual creatives, and professional photography.

    Included in Package
    A

    PAID ADS & YOUTUBE

    PAID ADS • GOOGLE • LINKEDIN • YOUTUBE

    End-to-end paid ads creation, YouTube marketing, and campaign management across Meta, Google, LinkedIn, and emerging AI platforms to drive targeted demo requests.

    Included in Package
    I

    AI SALES & CRM

    AUTOMATIONS • CRM MANAGEMENT

    Implementation of advanced AI sales automations and complete CRM management to ensure no lead is dropped and follow-ups are instantaneous.

    Included in Package
    L

    LEAD GEN & BRAND VAULT

    LEAD GENERATION • VISITOR ID • ZOOMINFO • EMAIL

    Proactive lead generation campaigns leveraging ZoomInfo intent data and leads, LeadVault technology to identify anonymous website visitors, coupled with a centralized Brand Vault and comprehensive email marketing.

    Included in Package
    OSI Growth Package

    Marketing, Creative & AI Package

    $3,970/ month

    USD • Billed Monthly

    Full SEO & AI Search Optimization (Google, Bing, ChatGPT, Gemini)
    Daily Content SEO Articles & Social Media Posts
    Graphic Design, Logo Animation & Booth Design
    Professional Photography
    Visual Creatives & Short-form Videos (Reels)
    Up to 8 Video Productions / Testimonials per year (travel not included)
    Fully edited 1-2 min brand videos
    Paid Ads Creation & Management (Meta, Google, AI, LinkedIn, YouTube)
    YouTube Marketing & Channel Management
    Lead Generation Campaigns & Strategies
    AI Sales Automations & CRM Management
    LeadVault Website Visitor Identification
    ZoomInfo Intent Data & Leads
    Brand Vault Setup & Management
    Comprehensive Email Marketing
    Symbol

    Ready to Take OSI To New Heights?

    OSI has the product. We'll build the digital system that ensures the market finds it exactly when they're looking to buy.